After considerable market research, they identified Spain as being ripe for the introduction of a low-cost, high value fitness chain as, at the time, the Spanish market was polarised between, on one side owner-operated clubs with low-quality equipment, and on the other, large, expensive clubs operated by international chains.

Synergym was launched in 2013 and its first two clubs opened in Malaga a year later. This was followed by eight more clubs over the next two years.

Growth Partner came onboard in 2019 – at which time the team had just opened their seventeenth club. Since then, roll-out has been undertaken at a rapid pace and now (March 2024) there are 96 Synergym clubs in Spain, in cities including Barcelona, Zaragoza, Vigo, Burgos and Gijon.

And with Growth Partner’s investment, in addition to its gym roll-out, Synergym is establishing its own digital connected equipment brand, “Beat”, to offer an immersive, effective, connected and accessible training experience in the comfort of customers’ homes through a combination of connected home fitness equipment (including a spinning bike, treadmill, and rower) with their own home and group fitness content.