Sector Insights
Discover our Influencer and Advocacy Playbook
Influencer marketing: love it or hate it, it’s a key competency for growing brands.
Influencer marketing: love it or hate it, it’s a key competency for growing brands. That’s why our Director of Value Creation, Kate Voller Browning, has been exploring the best ways to develop an effective influencer strategy as a scaling business.
Here she distils the insights and experiences of her network into actionable points.
- Find your target
You need to know who your customers are, and how you can work with influencers to reach them. We explore how to see clearly where you should be aiming. - Set your goals
Everything you do next should build on what you want to achieve with your influencer marketing. We dive into your four main goals and their impact on your choices. - Make strategic choices
Picking who to work with is a balance of competing factors: your budget, your overall marketing strategy, channels, content and influencer mix. We set out the key considerations. - Build into a measurable plan
Planning and execution are vital, from building strong relationships with your creators to getting contracts and scopes in place and working with agencies and tech. We checklist what you’ll need to work through.
Interested? We’ve worked with Brand Hackers to pull together all you need to know for building out your influencer strategy. Fill out the details below to access our full Playbook.