Sector Insights

AI is changing how customers find and choose brands

ChatGPT, Google AI Overviews and AI-Shopping Assistants: the way that consumers discover brands is changing fast. We’ve dug into what it all means and what you should do about it.

Our team have outlined the major shifts in search behaviour and how you can best prepare your business in a playbook covering:

  1. How AI is impacting brand discovery
  2. The shift towards GEO (Generative Engine Optimisation)
  3. How to develop a GEO strategy
  4. Tactics to win across off-page, on-page and technical pillars
  5. What metrics to track

 

Fill out the form below to download the full playbook!